Kolsquare presents its analysis on the behaviour of luxury brands on social media in the face of new digital challenges. Expertise based on data from its technological solution to study the communication habits of 45 luxury brands on Instagram, Youtube, Twitter, Facebook and TikTok from January 1 to December 31, 2019.
The activity of luxury brands on social media, their approach to TikTok and millennials, their performance on Youtube or the global luxury market for ambassadors and trends for 2020.
Kolsquare has taken a fresh approach at this rapidly changing sector. Thanks to this in-depth analysis, Kolsquare has discovered that the exponential presence of K.O.L (Key Opinion Leaders) and social media were pushing luxury brands to review their communication strategies to reach new targets.
• What are the communication habits of luxury brands on social media?
• The trends of the ambassadors of luxury in 2020?